Hot Deco

What is Hot Deco?

Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.

Kambi had set itself the ambitious target of delivering the entire tournament through AI. By the time Spain lifted the trophy, it had provided compelling evidence that automated trading could withstand the scale and intensity of sport’s biggest betting event while improving the experience offered to operators and their customers.

“The Fifa World Cup draws global attention in a way that no other sporting event can, and it was the best stress test of the technology we could have asked for,” says Oliver Lamb, SVP of trading at Kambi.

About Hot Deco

“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.” 

There was also strong interest in prioritisation tools, with 75% placing high value (8/10 or above) on daily prioritised action guidance for each player. 

However, 38% expressed concern that adopting AI might reduce the personal, human touch in VIP management. 

What is Hot Deco?

Each path alters a different part of the math model. Upgrade Free Spins turns Bison symbols into Thunder Bison that pay twice the standard value, while Expand Free Spins opens the grid to five reels by six rows and 7,776 payways. The third path introduces multiplier wilds to the middle reels.

The strategic detail is what happens when features overlap. When two feature types activate together, Super Charged Free Spins combines both sets of mechanics, and when all three activate, Mega Stampede Free Spins brings the six-row grid, Thunder Bison and Multiplier Wilds into the same seven spins.

It lets a single title behave like several different bonus games