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“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.
“Now, having said that, we’ve also been in a low sportsbook activity environment during July when most football leagues have been closed. But we have that underlying improvement in momentum, and we continue that now throughout the rest of the year.”
Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.
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That’s the commonly told story of how the Naked City, a community of low-rent apartment buildings and houses in the shadow of the Stratosphere just north of the Las Vegas Strip, got its nickname.
Not a single newspaper reference to Naked City appears in a Las Vegas newspaper before a June 20, 1982, Las Vegas Review-Journal cover story headlined: “’Naked City’ a Las Vegas Battleground.”
In that story, Lt. John Conner reported investigating 10 killings in the neighborhood in 16 months. “Most of them appear to be drug-related,” the homicide chief said.
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To fund the acquisition, the company intends to raise €2.5 million through a directed share issue and €6 million through convertible debt. The deal marks its return to B2C after becoming a pure play B2B platform play in 2023.
Richards tells iGB the deal is expected to be completed around the end of September and provides GiG with a “profitable, cash-generative B2C operator” and a footprint in some of Africa’s fastest-growing regulated markets.
Additionally, it gives GiG a “strategic bridgehead” for its core B2B business, the CFO says.