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How to play Immortal Fruits
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
About Immortal Fruits
Through July, the Las Vegas Convention & Visitors Authority (LVCVA) reported that visitor volume has rebounded only 0.5%. 2026 followed a difficult 2025, where visitation crashed 7.5%.
Far fewer travelers are arriving in the casino town by air this year. Harry Reid International Airport reported 30.2 million passengers through July—a 6.9% drop from the same period in 2025—with international traffic down nearly 9%.
The LVCVA and Harry Reid International Airport have not yet released their August reports. Truist Securities analyst Barry Jonas isn’t expecting a major rally.
What is Immortal Fruits?
As Spain celebrated the successful end of their campaign, Kambi was reflecting on a significant achievement of its own. For the sports betting technology provider, the tournament represented a major technological milestone: its first World Cup traded entirely by AI.
Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.
Kambi had set itself the ambitious target of delivering the entire tournament through AI. By the time Spain lifted the trophy, it had provided compelling evidence that automated trading could withstand the scale and intensity of sport’s biggest betting event while improving the experience offered to operators and their customers.
