Dear Santa

How to play Dear Santa

Play’n GO’s own framing points to the commercial logic behind the choice. “The Coin carries the game. It pays on the spot, it locks into Hold & Spin, it builds multipliers in Bonus Spins. Operators get a game players read quickly, and GO Ultra changes what the wheel can land,” said Magnus Wallentin, Games Ambassador at Play’n GO.

The observation about readability is the strategic point. Feature-dense slots can overwhelm newer players, and a shared trigger reduces the number of mechanics a player must track before understanding how the game rewards them.

The Coin also does more than open features. Six Coins open Hold & Spin with three Re-Spins, where Coins are the only symbols that can land. In that mode they lock into place, reset the respin counter with each new landing, and pay out their collected values when the respins run out. It’s a familiar Hold & Win framework kept intact rather than reinvented.

What is Dear Santa?

Rossi argues that there is no single ingredient behind the operator’s success in Peru. Betsson has made Peru a key growth market in LatAm, which for the first time in Q2 took over as its largest region by revenue, accounting for 36% of its Q2 revenue at €310.2 million.

“I always like to say that it’s a mix of different factors,” Rossi suggests. “As a matter of fact, Peru has always been one of our driving markets in LatAm, and you always have the attention from the business to be kept on a quite substantial level of investment.

“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.

How to play Dear Santa

As iGB once again opens up its Most Influential Women campaign to the sector, in the search for trailblazers, quietly changing the trajectory for women in the gambling industry, we consider how inclusive the space has become and what the next phase should look like.

“Speaking to various parties across the gambling field, it is clear that progress has been made in recent years. How has the conversation moved on from ‘Are we doing DEI?’, to ‘Is it improving our business, our culture and our ability to attract and retain great people?'” Mark Skinner, chief people officer at Allwyn Digital, asks.

He believes the conversation has matured and gambling companies are now expected to deliver measurable outcomes.