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About Feng Shen
Quarterly data from January to March 2026 reinforced this trend, with online verticals generating £2.2 billion, and remote casino alone accounting for 68.3% (£1.5 billion) of that total.
The first quarter of 2026 saw a total industry GGY of £4.4 billion including lotteries, or £3.4 billion excluding lotteries.
As of 31 March 2026, there were 2,154 licensed gambling operators, marking a 1.1% decline on the previous year. However the number of separately licensed gambling activities edged up 0.4% to 3,097.
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“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”
About Feng Shen
“What we do believe is that basic principles should apply across all markets. These include protecting minors, providing effective self-exclusion options, promoting responsible advertising and ensuring that people affected by gambling harm can access support.
“ARGN will help to shape these principles into standards while allowing countries to implement them in ways that fit their local realities.”
When asked what responsible gambling measures the ARGN was seeking the implementation of, Akolade said the network wanted to establish minimum player protection standards across African markets and move responsible gambling requirements beyond paper-based rules towards measures that are actively enforced.
