Euphoria Megaways

What is Euphoria Megaways?

On Thursday, Codere Online announced a multi-year partnership as the official betting partner of the National Football League (NFL) in Mexico, as the US’ NFL season kicks off.

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

What is Euphoria Megaways?

“ARGN was created because problem gambling is becoming a bigger issue across Africa and most responsible gambling efforts still happen within individual countries,” Akolade tells iGB. “While many organisations are doing great work, there has been limited opportunity to learn from each other, share research, or work together on common challenges.

“We felt there was a gap for a continent-wide network that could connect organisations, encourage collaboration, and help build a stronger collective voice on player protection. ARGN is not here to replace national organisations or regulators. Its purpose is to support and strengthen the work already being done by bringing people and organisations together.”

But while the ARGN intends to enhance collaboration between stakeholders across the continent, Akolade asserts the aim is to promote “common principles rather than identical regulations”.

About Euphoria Megaways

According to Entain, the consultation included data that demonstrated 22% of consumers who use unlicensed operators first interacted with them through social media, with 13% via sponsorship.

Therefore, Entain called for the ban to cover online and digital advertising as well as physical.

Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.