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While thousands of new casino games reach the market every year – with research suggesting the number of releases is growing by around 10% each quarter – volume does not necessarily equate to variety. Developing something genuinely different means taking a risk, while the industry’s familiar practice of reskinning existing games, or adapting mechanics and concepts that have already proved successful, offers a much safer commercial proposition.
For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.
“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.
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Before I sign off, to the staff writers, past and present; Steven Stradbroke, Peter Amsel, Jamie Hinks, John Blaise, Erik Gibbs, Lee Davy, Kirby Garlitos, Jasmine Solana, Leonard Postrado, Paul Seaton, Dan Taylor, Derek Tonin, Criz Hombrebueno, Ed Drake, Lee Bell, Rafi Farber, Daniel Gardner, Paul How, Admir Aljic, Anton Fabico, Mike O’Donnell, Jason Kirk, and Vince Martin, and our on-camera hosts Becky Liggero-Fontana, Dana Workman, Angelia Ong, Ed Pownall, Stephanie Tower and Tatjana Pasalic, to our excellent productions team Patrick Visenio, Jerome Guidotti, Rob Peacock, Ian Matteo, Glenn Ala, Chris Roxas, Geoff Salorio, Yancy Uy, Carol Tan, Evette Borromeo, Jeks Inanuran, Janus Martinez, Giselle Ordinario, Joseph Cataan, Sandy Ventosa, Carlos Dittborn, Mani Singh, Roland Naidoo.
And to all of the people behind the scenes Giron Perez, Joey Bote, Sid Isidro, Roger Castro, Tristan Villagracia, Jeremy Beltran, Ednelyn Agulto-Manalo, Jeh Almazan, Ian Ignacio, Red Bargan, Kimmy Maclang, Xeirus Sta. Ana, Lea Nicolle Luat, Catherine Resurreccion, Alexandre Esguerra, Jayson Pimentel, Samori Joseph, Cindy Padilla, Amanda Lopez, Rogelio Gabiano, Aries Hegina, Fawn Labrie, Anthony Dohm, Adrian Eden, Paolo Ramos, Emily Haruko Leeb, Mani Chagtai, Brad Lancaster, Carl Rivera, Alfredo Abaroa, Shannon M, Aphol Angeles, Vine and Zen Alvarez, Frey Sotelo, Daves Biag, Idn Aguliar, Angela Alano, Jeremy Yap and George F.
I thank you from the bottom of my heart. I hope you enjoyed it as much I enjoyed working with you.
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When he subsequently looked at casino games, something else struck him – the experience did not seem dramatically different from the slot machines he remembered seeing years earlier.
“I started thinking about how to combine the really great monetisation of randomness in casino games with the attention loop of social media platforms,” Yashin says. “The idea was: what if you could bet on the result of a short video or a short TikTok?”
That question eventually became Swipe Games, a Cyprus-based business that is well on the way to establishing swipe games as a casino category in its own right. Still in its commercial infancy, the company has rapidly gained traction across the industry since beginning sales late last year.